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The Better Business Bureau Torch Award Goes to Veterans Home Care

Howard and Bonnie Laiderman, owners and founders of Veterans Home Care receive the coveted BBB Torch Award in St. Louis, Missouri

The Better Business Bureau (BBB) in St. Louis recently honored Veterans Home Care with a Torch Award for Ethics. This award recognizes companies that demonstrate best practices, leadership, social responsibility and high standards of organizational ethics that benefit their customers, employees, suppliers, shareholders and communities.

The award embodies the Better Business Bureau mission of advancing trust in the marketplace. As president and founder of Veterans Home Care, I’m bursting with pride and gratitude. It’s such a good feeling that I can say to people, we have an A+ rating from the BBB!

Veterans Home Care, is not the typical home care agency. In addition to providing quality home care, we help veterans, and their surviving spouses gain access to funds from the Department of Veterans Affairs (VA) to help pay for in-home care. We have a very unique business model. Often I’m asked how I came up with the idea. Basically, it’s a classic example of how to start a successful business. You find a need and you fill that need.

Read what the BBB had to say about us on their website here: https://stlouisbbb.wordpress.com/2017/10/10/veterans-home-care/

Watch the BBB’s video to learn more: https://www.youtube.com/watch?v=XrmUWAEyuQU


Bonnie Laiderman, Jacque Phillips and Howard Laiderman at the 2017 St. Louis Torch Awards ceremony showing off their awards.

It was really special to win this award along with my colleague, Jacque Phillips with AccuCare Home Health Care of St. Louis. Jacque’s home care company is part of our nationwide network of 2,500+ home care agencies.

There are several look-alike companies out there that say they can help veterans with filing veterans’ claims. For example, there are financial planners who sell annuities and trusts and help with VA claim filing. The VA warns veterans and their families that annuities and may not be suitable for elderly veterans because they may not have access to all their money for their care within their expected lifetime without facing high withdrawal fees. These products and services may result in ineligibility for Medicaid for a period of time. We do not sell financial products. We are in the home care business. So it’s very important for us to differentiate ourselves and let the public know about the unique services we offer. The BBB is a great tool to help us establish our credibility.

If you are seeking the VA Aid and Attendance Pension to cover the cost of home care, please contact Veterans Home Care. Our VetAssist Program helps both veterans and their surviving spouses determine eligibility, apply for the VA benefit and access quality home care. For more information about Veterans Home Care’s VetAssist Program, call 888-314-6075.

Valerie VanBooven RN BSN

Just like dogs, nurses have a different way of calculating their age. I am about 200 years old now. I’ve seen it, heard it and probably smelled it. In home care marketing years, however, our company LTC Expert Publications is always fresh as a daisy. Visit us online at https://www.LTCSocialMark.com and become a better marketer of your senior care business!